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A departure from Upton’s often celebrity-focused and lavish fashion contributions, this new body of work portrays a completely different artistic vision. Equally entrancing in its own right, this time around, the idea was to explore the candid nature of Australia’s rodeo scene, whilst poignantly documenting the intimate rural community which it combines. Over a 24-month process, we closely collaborated with Upton to design, edit and selectively sequence the publication, invitation and exhibition graphics.

PUBLISHING

SIMON UPTON

'Tough Stock'

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Art Direction, Advertising, Digital catalogues and VM

Photographed by Beau Grealy, Styled by Kim Payne with Elinor Weeden, 
Miles Garber, Michelle McQuillan and Vic Baron.

MARCS

Summer 2013

The summer elements campaign

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  • Art Direction, Advertising, Digital catalogues, VM and short Film.

    Photographed by Beau Grealy, Styled by Jill Davison with Katrin Thormann, 
    Joan Pedrola, Joy Collective, Alan White and Vic Baron.

    MARCS

    Spring 2013

    The spring elements campaign

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    MARCS

    DIGITAL

    Design, content, and original copy for home page, edm, and digital catalogues

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    The website provides a platform for the exploration of ideas and opinion by leading experts and is articulated alongside project based work, using a responsive design system that delivers a user experience which is intuitive, dynamic, and intelligent. In collaboration with Andrea Nixon and efront. 

     

    sjb.com.au

    SJB

    DIGITAL

    A digital strategy and website demonstrating expertise across the disciplines of Architecture, Interior Design, Urban Design and Planning.

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    In collaboration with Alison Curry. 

    UNSW

    Publishing

    Catalogue design for the University of New South Wales, School of Architecture.
    Conceptually depicting the transition between graduates and professionals. 

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    Photographers: Simon Upton, Todd Barry. Stylists: Jill Davison, Michael Azzollini. Hair: Michelle McQuillan. Makeup: Natasha Severino. Agency: Badjar Ogilvy. Production: One20.

    MYER

    ART DIRECTION
    ASSIGNMENT

    Our AW2012 work with Badjar Ogilvy for Myer. Photographed by Simon Upton, and Todd Barry.

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    Using the vernacular of vintage bond certificates with arresting language, the campaign sought to shift investor behaviour and the perception of bonds in Australia. The campaign featured in the Australian Financial Review, Australian and Fairfax newspapers, the Qantas inflight magazine and online with Switzer, the Eureka Report, and Fairfax digital. In collaboration with Rob Omodiagbe and Marta Cerda. 

    FIIG

    Campaign

    The word 'selfish' could sum up people's perception of financial institutions the world over. FIIG is a little different and so are their clients. We developed a campaign which suggested investors be selfish, demanding and controlling of their money.

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    ACA

    DIGITAL

    Association of Consulting Architects Australia website and content design.

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    Linking the Centre for Contemporary Photography (CCP), Gertrude Contemporary, Seventh, and Sutton Galleries through an online education resource. Students and teachers can explore content relating to the local and broader art industry through images, interviews, and a resource archive in addition to a walking tour which can be booked online. In collaboration with the CCP and efront. 

     

    fitzroyartspacestour.org.au

    F.A.S.T

    IDENTITY
    DIGITAL

    Fitzroy Art Spaces Tour is an education initiative for teachers and students. The program offers a new pathway to experience the art industry in Fitzroy by combining a walking tour with an online education resource.

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