Supporting our friends at Gun Communications, In one week, the PR campaign generated a traditional media reach of 43,670,123 with a value in excess of $2.2M, and an organic social reach of 11.3M across Facebook, Instagram and Twitter.
Photographed By Simon Lekias, with Rachael Finch, Max May, and Nicole Bonython-Hines.
The world's most famous doll arrived in Australia to search for a new Dreamhouse; while here she sat front row at Mercedes Benz Fashion Week, met the guys at Bondi Rescue and made a quick visit south to Melbourne.
The website provides a platform for the exploration of ideas and opinion by leading experts and is articulated alongside project based work, using a responsive design system that delivers a user experience which is intuitive, dynamic, and intelligent. In collaboration with Andrea Nixon and efront.
Using the vernacular of vintage bond certificates with arresting language, the campaign sought to shift investor behaviour and the perception of bonds in Australia. The campaign featured in the Australian Financial Review, Australian and Fairfax newspapers, the Qantas inflight magazine and online with Switzer, the Eureka Report, and Fairfax digital. In collaboration with Rob Omodiagbe and Marta Cerda.
The word 'selfish' could sum up people's perception of financial institutions the world over. FIIG is a little different and so are their clients. We developed a campaign which suggested investors be selfish, demanding and controlling of their money.
Linking the Centre for Contemporary Photography (CCP), Gertrude Contemporary, Seventh, and Sutton Galleries through an online education resource. Students and teachers can explore content relating to the local and broader art industry through images, interviews, and a resource archive in addition to a walking tour which can be booked online. In collaboration with the CCP and efront.
Fitzroy Art Spaces Tour is an education initiative for teachers and students. The program offers a new pathway to experience the art industry in Fitzroy by combining a walking tour with an online education resource.